Her makeup Line is modern, innovative in concept, colors, design, packaging and endless in possibilities, Ellis Faas has re-imagined the beauty to make women feel amazing and create a look to enhance their natural beauty and transcend age and style. In this Interview Ellis Talks about Influences, Beauty Secrets and amazing moments as makeup artist.Where did you get your start in the industry?
I studied in Paris, worked in London (mostly doing pop videos and mimicking diseases for the pharmaceutical industry), then in Amsterdam where in 1999 I was “discovered” by Mario Testino who then took me all over the world. So it was Mario who introduced me to the various fashion capitals in the world.
What is the philosophy behind Ellis Faas Cosmetics?
The combination of colour, texture and portability. The latter was the starting point for the brand. I wanted to create something compact, something that was ideal for women on the move - whether they are travelling, going to the office or otherwise moving about. Makeup bags traditionally are one big mess in which you can never find what you need, so I created something that organises it but still gives the 100% flexibility of which products someone wants to carry at a specific moment, and which products are left at home. Practically all products come in similarly shaped pens that can be fitted into a Holder that has room for a total of 8 products (including foundation and powder). For smaller trips, such as a visit to a restaurant or discotheque, we also have Clips with which you can connect as few or as many products as you like.
Own definition of Beauty?
Perfection is boring, so true beauty always has a uniqueness and something unexpected.
What’s the secret to seamless foundation application?
The right choice of product, which of course is our Skin Veil. This is truly a miracle product: light as a feather, but with enough pigment to mask imperfections, and five minutes after application it sinks in to the skin.
Colors you love and why?
When selecting the range of shades, I simply made the colours I love most. Then I stood back and tried to figure out why I loved these colours so much. I realised, it had probably to do with my love for special effects. If for a movie you make a black eye and you use the "wrong" colours, even a 5-year-old will see that it's fake - and I believe that this is the same for beautifying makeup. So I like colours that somehow naturally belong to the human body - so nothing too primary or cold. That is why I called the range Human Colours. The good added value is that our shades look good on each skintone. Whether or not you like a certain colour is a matter of taste, but it will not look "fake", so in that sense they are fool-proof.
Which products from your line do you use on yourself?
For my own makeup I only use products from my brand. But to be honest, my own face doesn’t interest me anymore. I just try to appear well-rested.
Most triumphant moment of your career?
Building my own line and the many shows i did with designers whom i used dreamt about as a child: Lagerfeld, Gaultier, Moschino
Makeup-wise, I’m a child of the 1980s when people really LOVED makeup
Most defining beauty moment from the last decade?
The excess of plastic surgery - a debatable moment.
Most common beauty mistake?
Choosing the wrong shade of foundation. And I also tell non-professionals no to try shaping the face, because that is not as easy as any people think.
If you could invent one beauty product that doesn’t exist what would it be?
I am not gonna tell you, the competition is listening :-)
Beauty predictions for Fall 2014?
No idea. I am not into trends. In fact, I am so serious about my colours, that they are here to stay. I am not going to say “Last season we had a nice pink, but this season’s pink is different and better”. That is just marketing bullshit. So for Fall 2014, I hope something that actually counts for any season: that people will experiment and will go their own way, without letting their own taste be overruled by someone else.
David Bowie was a great, great inspiration growing up.
You're from Netherlands, what do you think is about distinctive about dutch style?
Sense of colour, no-nonense, international, ease-of-use that goes hand in hand with design.
Book: The Painted Bird, by Jerzy Kosinski.
Song: every day a different one, but today it’s José James; “come to my door”.
Movie: The Hours.
All Pictures courtesy of Ellis Faas.